I am a SoCal native, born in Los Angeles and raised in Riverside. I studied photography, graphic design, and illustration, under Dept. Director George McGuiness at CSUSB during the early 1990’s and have been working in advertising and design ever since. I credit much of my success to learning the fundamentals of film photography and dark room techniques as well as the history and principles of typography and layout. I started out working in prepress departments and service bureaus learning the technical aspects of printing, film output, and drum scanning. I also began learning to write HTML and create animations using Director and later, Flash. I learned the importance of lifestyle marketing from the best in the industry and absorbed as much as I could everywhere I went. I worked as V.P. of Advertising for Diablo Wheels, Senior Art Director for Dean Guitars, and as an art director and designer at various ad agencies. I am a photographer, musician, artist and a motorcycle enthusiast who works for select clients from my home office in Temescal Valley, CA. I have been fortunate to work with some amazing people! Below are just a few memorable moments from my career.